Effects of the Framing of Product Information on Consumer Preferences: An Experimental Comparison of Wines from Different Regions in the United States
| Year of publication: |
2012
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|---|---|
| Authors: | Dotson, Michael ; Dana Clark, J ; Davé, Dinesh S ; Morris, Kelly J |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 29.2012, 3, 1, p. 64-75
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