Effects of the organization-public relational gap between experiential and expected relationship outcomes : relational gap analysis
Minjeong Kang
| Year of publication: |
2013
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|---|---|
| Authors: | Kang, Minjeong |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 17.2013, 1, p. 40-55
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| Subject: | Monopolies | Customer relations | United States of America | Communication management | Orgaization-public relational outcomes | Relational gap analysis | Problem solving | Company attitudes | Supportive intention | USA | United States | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009723531