Effects of US-based franchising in the developing world : a Middle-Eastern consumer perspective
Marko Grünhagen, Carl L. Witte and Susie Pryor
| Year of publication: |
2010
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|---|---|
| Authors: | Grünhagen, Marko ; Witte, Carl L. ; Pryor, Susie |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 9.2010, 1, p. 1-17
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| Subject: | Fast Food | Fast food | Franchising | USA | United States | Konsumentenverhalten | Consumer behaviour | Ägypten | Egypt | Mittlerer Osten | Middle East | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943312