Effects of virtual makeups' perceived augmentation on consumers' perceived value
Ruijuan Wu and Sha Xiong, and Chenghu Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Wu, Ruijuan ; Xiong, Sha ; Zhang, Chenghu |
| Subject: | Hedonic value | Immersion | Perceived augmentation | Utilitarian value | Virtual makeup | Wow-effect | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Kundenwert | Customer value | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2024-0237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211061