Effects of virtual makeups' perceived augmentation on consumers' perceived value
Ruijuan Wu and Sha Xiong, and Chenghu Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Wu, Ruijuan ; Xiong, Sha ; Zhang, Chenghu |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 2, p. 365-381
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| Subject: | Hedonic value | Immersion | Perceived augmentation | Utilitarian value | Virtual makeup | Wow-effect | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Hedonischer Preisindex | Hedonic price index | Soziale Werte | Social values | Kundenwert | Customer value | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2024-0237 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211061