Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Ying Zhu, Yong Wang, Joicey Wei and Andy Hao
| Year of publication: |
2023
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|---|---|
| Authors: | Zhu, Ying ; Wang, Yong ; Wei, Joicey ; Hao, Andy |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 6, p. 848-864
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| Subject: | Advertising | Aesthetic design | Assimilation | Contextual effect | Contrast | Ästhetik | Aesthetics | Werbewirkung | Advertising effects | Werbung | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-07-2022-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428176