Effects of web-based customer relationship management on customer satisfaction : a structural equation modeling analysis
Wen-jang Jih; Su-fang Lee; Yuan-cheng Tsai; Shyh-rong Fang
| Year of publication: |
2008
|
|---|---|
| Authors: | Jih, Wen-jang ; Lee, Su-fang ; Tsai, Yuan-cheng ; Fang, Shyh-rong |
| Published in: |
E-business models, services and communications. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 1-59904-831-0. - 2008, p. 306-324
|
| Subject: | Online-Handel | Online retailing | Website | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003604497