Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective
| Year of publication: |
2010
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|---|---|
| Authors: | Jih, Wen-Jang ; Lee, Su-Fang ; Tsai, Yuan-Cheng |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 22017355. - Vol. 6.2010, 4 (1.10.), p. 1-13
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