The effects of perceived satisfaction level of high-involvement product choice attribute of millennial generation on repurchase intention : moderating effect of gender difference
Young Ei Kim, Hoe Chang Yang
| Year of publication: |
2020
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| Authors: | Kim, Young Ei ; Yang, Hoe-chang |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 1, p. 131-140
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| Subject: | Millennial Generation | High-Involvement Product Choice Attribute | Repurchase Intention | Gender Difference | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | "This paper was presented initially at 2019 International Conferenceon Business and Economics (ICBE2019) and the 15thInternational Conference of KODISA that was held in Yeosu,South Korea. " - Fußnote |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no1.131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667208