Effets of product scarcity : the mediating role of consumer need for uniqueness and conformity
Paul C.S. Wu, Wei-Kang Lo
| Year of publication: |
2017
|
|---|---|
| Authors: | Wu, Paul C. S. ; Lo, Wei-Kang |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 9.2017, 1, p. 34-50
|
| Subject: | scarcity due to supply | SDS | scarcity due to demand | SDD | need for uniqueness | NFU | conformity | perceived value | purchase intention | Angebot | Supply | Nachfrage | Demand | Kauf | Purchase |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011754156