Efficacy of sporting event ads with testese (SMS-type copy)
Jeremy J. Sierra; Harry A. Taute; Michael R. Hyman
| Year of publication: |
2014
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|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Hyman, Michael R. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 14.2014, 1/4, p. 4-22
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| Subject: | ads with testese/SMS-type copy | communication trust theory | distinctiveness theory | sporting event ads | viewers' responses to ads | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Werbung | Advertising | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399938