Efficiencies vs. importance-performance analysis for the leading smartphone brands of Apple, Samsung and HTC
Chun-Mei Chen and Bao-Yi Ann (Department of Business Administration, China University of Technology, Taipei City, Taiwan)
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Chen, Chun-mei ; Ann, Bao-Yi |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 3/4, p. 227-249
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| Subject: | efficiency | IPA | smartphone | satisfaction | Apple | Samsung | HTC | Mobiltelefon | Mobile phone | Apfel | Kundenzufriedenheit | Customer satisfaction | Effizienz | Efficiency | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2014.976937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558170