In the theoretical literature, strong arguments have been provided in support of the efficiency defense in antitrust merger policy. One of the most often cited results is due to Williamson (1968) that shows how relatively small reduction in cost could offset the deadweight loss of a large price increase. Furthermore, Salant et al. (1983) demonstrate that (not for monopoly) mergers are unprofitable absent efficiency gains. The general result, drawn in a Cournot framework by Farrel and Shapiro (1990), is that (not too large) mergers that are profitable are always welfare improving. In the present work we challenge the conclusions of this literature in two aspects. First, we show that Williamson’s results underestimate the welfare loss due to a price increase and overestimate the effect of efficiency gains. Then, we prove that the conditions for welfare improving mergers defined by Farrel and Shapiro (1990) hold true only when consumers are adversely affected. This seems an argument to disregard their policy prescriptions when antitrust authorities are more “consumers-priented”. In this respect, we provide a necessary and sufficient condition for a consumer surplus improving merger : in a two firm merger, efficiency gains must be larger than the pre-merger average markup.
The text is part of a series UNIVERSITE CATHOLIQUE DE LOUVAIN, Institut de Sciences Economiques Number 2008004 2 pages long
Classification:
D43 - Oligopoly and Other Forms of Market Imperfection ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration
