Efficient advert assignment
Frank Kelly (Statistical Laboratory, University of Cambridge, Cambridge, UK), Peter Key (Microsoft Research, Cambridge, UK), Neil Walton (University of Manchester, Manchester, UK)
| Year of publication: |
July-August 2016
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|---|---|
| Authors: | Kelly, F. P. ; Key, Peter ; Walton, Neil |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 64.2016, 4, p. 822-837
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| Subject: | sponsored search | VCG mechanism | decomposition | auction | social welfare optimization | Auktionstheorie | Auction theory | Mechanismus-Design-Theorie | Mechanism design | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Allokationseffizienz | Allocative efficiency | Soziale Wohlfahrtsfunktion | Social welfare function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2016.1519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538530