Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Sukki Yoon, Yeonshin Kim and Tae Hyun Baek
| Year of publication: |
2016
|
|---|---|
| Authors: | Yoon, Sukki ; Kim, Yeonshin ; Baek, Tae Hyun |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 1, p. 93-105
|
| Subject: | cross-cultural | effort investment | environmental advertising campaigns | persuasion | USA | United States | Werbung | Advertising | Südkorea | South Korea | Vergleich | Comparison | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1061963 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547955