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Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M., (1967)
Advertising
Cohen, Dorothy, (1972)
Advertising : creative communication with consumers
Hepner, Harry Walker, (1964)
Individual and situational caused Conflict as a determinant of consumer choice behavior
Hansen, Flemming, (1970)
An alternative theory of the advertising communication process
Hansen, Flemming, (1983)
Consumer choice behavoir : an experimental approach
Hansen, Flemming, (1969)