Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Hyun Seung Jin, Hyoje Jay Kim, Jaebeom Suh, Ben Sheehan and Robert Meeds
| Year of publication: |
2021
|
|---|---|
| Authors: | Jin, Hyun Seung ; Kim, Hyoje Jay ; Suh, Jaebeom ; Sheehan, Ben ; Meeds, Robert |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 479-493
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| Subject: | Fundraising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2021.1887012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650827