Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Year of publication: |
2021
|
---|---|
Authors: | Jin, Hyun Seung ; Kim, Hyoje Jay ; Suh, Jaebeom ; Sheehan, Ben ; Meeds, Robert |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 4, p. 479-493
|
Subject: | Fundraising | Wohltätigkeit | Charity |
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