Egotists, idealists and corporate animals -- Segmenting business markets
| Year of publication: |
2002
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| Authors: | Dexter, Andy |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 44.2002, 1, p. 31-52
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