Ein konzeptioneller Ansatz für Text-Mining-Analysen zur Verbesseung der Produktgestaltung
Stefan Matthäus ; Daniel Kilimann
| Year of publication: |
2009
|
|---|---|
| Authors: | Matthäus, Stefan ; Kilimann, Daniel |
| Publisher: |
Duisburg |
| Subject: | Produktgestaltung | Text Mining | Methode |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 86 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950546