Eine Erweiterung des Markencontrolling zur effektiveren Vermeidung von Greenwashing
Kai-Michael Griese, Wolfgang Seyfert
| Year of publication: |
2016
|
|---|---|
| Authors: | Griese, Kai-Michael ; Seyfert, Wolfgang |
| Published in: |
Marken- und Kommunikationscontrolling. - Berlin : uni-edition, ISBN 3-944072-79-0. - 2016, p. 81-92
|
| Subject: | Markenführung | Brand management | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Marketingcontrolling | Marketing control |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573054