El índice cuantitativo de calidad web como instrumento objetivo de medición de la calidad de sitios web corporativos

In the current economic crisis accurate assessment of the efficiency of the online strategy implemented by companies is a crucial issue. This paper proposes a number of indicators for the evaluation of the websites of companies all over the world. Our research examines the manual and automatic evaluation of a series of objective variables concerning website. To obtain the indicators we applied a factor analysis to the relevant variables. The Quantitative Web Quality Index is a versatile tool that permit us to compare any kind of organizations and detect the strong and weak points of the company's website.