El márketing-mix : de la selección de los objetivos a la optimización de los medios dentro del plan de márketing
Michel de Chollet
| Alternative title: | Le marketing-mix <span.> |
|---|---|
| Year of publication: |
1983
|
| Authors: | Chollet, Michel de |
| Publisher: |
Madrid [u.a.] : Deusto |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 311 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004173031