Elaboration and numerical anchoring : implications of attitude theories for consumer judgment and decision making
Duane T. Wegener; Richard E. Petty; Kevin L. Blankenship; Brian Detweiler-Bedell
| Year of publication: |
2010
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|---|---|
| Authors: | Wegener, Duane T. ; Petty, Richard E. ; Blankenship, Kevin L. ; Detweiler-Bedell, Brian |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 1, p. 5-16
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| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kognition | Cognition | Theorie | Theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958494