Electric mobility calls for new strategic tools and paradigm for automakers
Carole Donada
| Year of publication: |
2013
|
|---|---|
| Authors: | Donada, Carole |
| Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 13.2013, 2, p. 167-182
|
| Subject: | Kfz-Industrie | Automotive industry | Elektrofahrzeug | Electric vehicle | Produktmanagement | Product management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009744614