Electronic CRM and perceptions of unfairness
Xiaoyu Yu; Bang Nguyen; Sung Ho Han; Cheng-Hao Steve Chen; Fei Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Yu, Xiaoyu ; Bang, Nguyen ; Han, Sung Ho ; Chen, Cheng-Hao Steve ; Li, Fei |
| Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 16.2015, 4, p. 351-362
|
| Subject: | Electronic customer relationship management (eCRM) | Unfairness | Ethics | Online retailing | Price | Service quality | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398874