Electronic customer relationship management and reputation : drivers of customer satisfaction and loyalty in digital-only banking
Manijeh Haghighinasab, Donya Ahmadi, Farzaneh Khobbakht
| Year of publication: |
2024
|
|---|---|
| Authors: | Haghighinasab, Manijeh ; Ahmadi, Donya ; Khobbakht, Farzaneh |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 30.2025, 1, Art.-No. 4, p. 1-23
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| Subject: | Blubank | Customer loyalty | Customer satisfaction | Digital-only banking | Electronic customer relationship management | Reputation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Electronic Commerce | E-commerce | Firmenimage | Corporate reputation | Electronic Banking | Electronic banking | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-024-00297-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015394696