Electronic marketing
Margo Komenar ... [et al.]
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Komenar, Margo (contributor) |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Electronic Commerce | E-commerce | Elektronisches Handelssystem | Electronic trading | Internet | Online-Handel | Online retailing | Marketingtheorie | Marketing theory | Online-Marketing | Computerunterstütztes Verfahren | Telemarketing | Auswahl |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXIV, 549 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-15553-5 |
| Classification: | Marketing ; Informationssysteme ; Rechnerkommunikation ; Kommunikationsdienste, Fernmeldetechnik |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000601571