Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Dongwoo Shin; Ji Hee Song; Abhijit Biswas
| Year of publication: |
2014
|
|---|---|
| Authors: | Shin, Dongwook ; Song, Ji Hee ; Biswas, Abhijit |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 153-165
|
| Subject: | Electronic word-of-mouth | New media | Regulatory focus | Collective dissonance | Word-of-mouth | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367215