Electronic word-of-mouth (eWOM) generation in new media platforms : the role of regulatory focus and collective dissonance
Year of publication: |
2014
|
---|---|
Authors: | Shin, Dongwook ; Song, Ji Hee ; Biswas, Abhijit |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 153-165
|
Subject: | Electronic word-of-mouth | New media | Regulatory focus | Collective dissonance | Word-of-mouth |
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