Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Ismagilova, Elvira ; Dwivedi, Yogesh K. ; Slade, Emma L. ; Williams, Michael D. |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Marketingmanagement | Marketing management | Mund-zu-Mund-Werbung | Computerunterstützte Kommunikation | Produktempfehlung | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seiten 115-136 |
| ISBN: | 978-3-319-52458-0 ; 3-319-52458-5 ; 978-3-319-52459-7 |
| Other identifiers: | 10.1007/978-3-319-52459-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013052