Electronic word-of-mouth : factors affecting consumer review writing behavior on electronic platforms
Emel Yıldız; Hasan Ayyıldız
| Year of publication: |
2014
|
|---|---|
| Authors: | Yıldız, Emel ; Ayyıldız, Hasan |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 227-280
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Motivation | Nationalkultur | National culture | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403477