Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Elegy on the death of marketing : Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Holbrook, Morris B., (2002)

Understanding and Managing the Brand Space - A brand can be closely associated with, or independent from, a specific product or service; it can focus on what the product or service can do, or on what it means. Together those two dimensions define a brand space, a conceptual tool for better brand management.

Berthon, Pierre, (2003)

Review Essay - What Do We Produce in the "Knowledge Factory" and for Whom?: A Review Essay on The Knowledge Factory

Aronowitz, Stanley, (2002)