Elegy on the death of marketing : Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Understanding and Managing the Brand Space - A brand can be closely associated with, or independent from, a specific product or service; it can focus on what the product or service can do, or on what it means. Together those two dimensions define a brand space, a conceptual tool for better brand management.

Berthon, Pierre, (2003)

Review Essay - What Do We Produce in the "Knowledge Factory" and for Whom?: A Review Essay on The Knowledge Factory

Aronowitz, Stanley, (2002)

Elegy on the death of marketing: Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Holbrook, Morris B., (2002)