Elemente de Diferentiere prin Pret in Mediul Concurential - Distinguishing Elements through Price in the Competitive Environment (Romanian version)

Progress, constantly changing economy and competition become fiercer on the market of products. Turbulent environment constrains the appearance of management and knowledge- based marketing, and the sustainable development changes the business environment, the process of internationalization of finance production, capital and labor. Environmental complexity and competition within company requires use of prices as a factor of supply and demand balance. Study of the price through competition becomes a mandatory approach at the knowledge level, for a certain market, where low purchasing power of consumers determined that decisions are driven by price.