Elementele definitorii ce contribuie la succesul aliantelor strategice in mediul global

A recent study conducted by Accenture revealed that 30% of the strategic alliances are considered to be a success. Why are these companies not fulfilling their expectations? Among the subjects debated in this article we can find those referring to integrating in the partner’s value chain, selecting the right partner, choosing the type of alliance best suited, options for developing the alliance and the importance of building trust and dedication in order to become successful.