Eliciting Environmental Preferences of Ghanaians:an Experimental Approach

In this paper we aim - through an ‘experimentally-adapted’ Contingent Valuation survey -to look into the attributes of Ghanaians’ willingness-to-pay for green products. This would help usaddressing two main issues: first, from a theoretical point of view, we shall assess whether Ghanaiansshow a preference towards environmental goods - hence, countering the ‘too poor to be green’argument. Secondly, from a methodological point of view, we shall try to see if the incentivecompatible CV analysis provides a good measurement of subjects’ willingness-to-pay forenvironmental premium. Our investigation provides an answer to both issues, showing how using anincentive compatible experiment produces, in the case of Ghana, reliable results and that Ghanaiansconsistently show that they are willing to pay an extra premium for green products.