Elucidating strategic patterns from target customers using multi-stage RFM analysis
Manojit Chattopadhyay, Subrata Kumar Mitra and Parikshit Charan
| Year of publication: |
2023
|
|---|---|
| Authors: | Chattopadhyay, Manojit ; Mitra, Subrata Kumar ; Charan, Parikshit |
| Subject: | clustering | data mining | RFM analysis | strategic knowledge | target customer selection | Data Mining | Data mining | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2022.2080094 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319622