(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs
Year of publication: |
2023
|
---|---|
Authors: | Chen, Qimei ; He, Yi ; Hu, Miao ; Li, Daoji |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 169.2023, p. 1-13
|
Subject: | Consumer referral | Empowerment | Entrepreneurial biography | Intention versus behavior | Power | Underdog entrepreneurship | Entrepreneurship | Entrepreneurship approach | Unternehmer | Entrepreneurs | Konsumentenverhalten | Consumer behaviour | Unternehmensgründung | Business start-up |
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