Email Marketing in a Digital World : The Basics and Beyond

Cover -- Email Marketing in a Digital World: The Basics and Beyond -- Contents -- Acknowledgments -- CHAPTER 1: Email Still Matters -- CHAPTER 2: You've Got Mail! A Trip Down Memory Lane -- CHAPTER 3: The Anatomy of an Email and Email Environments -- CHAPTER 4: The Metrics of Email Marketing -- CHAPTER 5: Consumer Decision Making and the Role of Email -- CHAPTER 6: Making a List That Is Worth Its Weight in Gold -- CHAPTER 7: Optimizing Emails and A/B -- CHAPTER 8: The Personalities of Email Users -- CHAPTER 9: Social Media and Email: Friend, Ally, or Frenemy? -- CHAPTER 10: Integrating Email with Big Data -- Index -- Ad Page -- Back Cover