Embedded Premium Promotion: Why It Works and How to Make It More Effective
| Year of publication: |
2007
|
|---|---|
| Authors: | Arora, Neeraj ; Henderson, Ty |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 4, p. 514-531
|