Embedding eWOM into efficiency DEA modelling : an application to the hospitality sector
Marcello M. Mariani, Franco Visani
| Year of publication: |
2019
|
|---|---|
| Authors: | Mariani, Marcello M. ; Visani, Franco |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 80.2019, p. 1-12
|
| Subject: | eWOM | Online reviews | DEA | Hotel industry | Performance | Efficiency | Hotellerie | Data-Envelopment-Analyse | Data envelopment analysis | Virales Marketing | Viral marketing | Technische Effizienz | Technical efficiency | Effizienz | Krankenhaus | Hospital | Gastgewerbe | Hospitality industry | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058597