Embedding knowledge and value of a brand into sustainability for differentiation
| Year of publication: |
2013
|
|---|---|
| Authors: | Gupta, Suraksha ; Czinkota, Michael ; Melewar, T.C. |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 13823073. - Vol. 48.2013, 3, p. 287-296
|