Embedding the marketing angle into the pursuit of entrepreneurial propensity : roles of perceived feasibility and desirability and stakeholders' support
Dafna Kariv, Norris Krueger, Luis Cisneros, and Gavriella Kashy-Rosenbaum
| Year of publication: |
2025
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|---|---|
| Authors: | Kariv, Dafna ; Krueger, Norris F. ; Cisneros, Luis ; Kashy-Rosenbaum, Gavriella |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 31.2025, 2/3, p. 587-608
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| Subject: | Entrepreneurial propensity | Feasibility/desirability | Marketing capabilities | Stakeholder support | Stakeholder | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-02-2022-0171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272240