Embedding virtual reality and artificial intelligence in integrated marketing communications
Mónica Ferreira, Fábia Patrícia Fidalgo Fino
| Year of publication: |
2020
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|---|---|
| Authors: | Ferreira, Mónica Mendes ; Fino, Fábia Patrícia Fidalgo |
| Published in: |
Managerial challenges and social impacts of virtual and augmented reality. - Hershey, PA, USA : IGI Global, ISBN 978-1-7998-2875-4. - 2020, p. 13-43
|
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | Virtuelle Realität | Virtual reality | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-2874-7.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180437