Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Thomas J. L. van Rompay and Peter W. de Vries; Fenna Bontekoe; Karin Tanja-Dijkstra
| Year of publication: |
2012
|
|---|---|
| Authors: | Rompay, Thomas J. L. van ; Vries, Peter W. de ; Bontekoe, Fenna ; Tanja-Dijkstra, Karin |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 12, p. 919-928
|
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Verpackung | Packaging | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691219