Embracing falsity through the metaverse : the case of synthetic customer experiences
Maja Golf-Papez, Jonas Heller, Tim Hilken, Mathew Chylinski, Ko de Ruyter, Debbie I. Keeling, Dominik Mahr
| Year of publication: |
2022
|
|---|---|
| Authors: | Papez, Maja Golf ; Heller, Jonas ; Hilken, Tim ; Chylinski, Mathew ; Ruyter, Ko de ; Keeling, Debbie I. ; Mahr, Dominik |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 6, p. 739-749
|
| Subject: | Metaverse | Falsity | Synthetic customer experience | Augmented reality | Virtual reality | Neuroenhanced reality | Virtuelle Realität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2022.07.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013438536