Embracing the employee orientation : does customer relationship matter in brand building?
Deepika Jhamb and Nidhi Kampani, Vikas Arya
| Year of publication: |
2022
|
|---|---|
| Authors: | Jhamb, Deepika ; Kampani, Nidhi ; Arya, Vikas |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 2, p. 411-433
|
| Subject: | Customer relationship management | Customer retention | Employee orientation | Organized retail outlets | Sustainable relationship | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-12-2020-0614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040714