Embracing uncertainty in value-based selling by means of design thinking
Hanna Luotola, Magnus Hellström, Magnus Gustafsson, Olga Perminova-Harikoski
| Year of publication: |
August 2017
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|---|---|
| Authors: | Luotola, Hanna ; Hellström, Magnus ; Gustafsson, Magnus ; Perminova-Harikoski, Olga |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 65.2017, p. 59-75
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| Subject: | Value co-creation | Value-based selling | Design thinking | Solutions selling | Action research | Wicked problem | Verkauf | Selling | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Design Thinking | Kundenintegration | Customer integration | Aktionsforschung | B-to-B-Marketing | Business-to-business marketing | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774967