Emergent Internet technology applications for relationship marketing : a customer-centered view
Jon M. Shapiro; Nicholas C. Romano; Banwari Mittal
| Year of publication: |
2003
|
|---|---|
| Authors: | Shapiro, Jon M. ; Romano, Jr., Nicholas C. ; Mittal, Banwari |
| Published in: |
Customer relationship management in electronic markets. - Binghamton, NY : Best Business Books, ISBN 0-7890-1944-2. - 2003, p. 85-108
|
| Subject: | Informationstechnik | Information technology | Informationssystem | Information system | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002410980