Extent:
XXI, 537 S
graph. Darst
Series:
Proceedings of the Winter Conference of the American Marketing Association. - Chicago, Ill, ISSN 0569-6453, ZDB-ID 209635-3. - Vol. 1962
Series / American Marketing Association. - Chicago, Ill : AMA, ZDB-ID 722144-7. - Vol. 16
Conferences:
Winter Conference of the American Marketing Association ; (Pittsburgh) : 1962.12.27-29
Type of publication: Book / Working Paper
Language: English
Source:
ECONIS - Online Catalogue of the ZBW