Emerging dual channel system and manufacturer's direct retail channel strategy
Se-Hak Chun; Byong-Duk Rhee; Seong Y. Park; Jae-Cheol Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Se Hak, Chun ; Rhee, Byong-duk ; Park, Seong Yong ; Kim, Jae-cheol |
| Published in: |
International review of economics & finance : IREF. - Amsterdam [u.a.] : Elsevier, ISSN 1059-0560, ZDB-ID 1137476-7. - Vol. 20.2011, 4, p. 812-825
|
| Subject: | Channel management | Direct online channel | Dual channel | Game theory | consumer heterogeneity | Vertriebsweg | Distribution channel | Spieltheorie | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009303815